Ross Hunter

Ross is an accomplished general manager and product executive with a two-decade track record of transforming financial services businesses. Across wealth management, banking, fintech and payments, he has consistently focused on solving real customer problems at scale – launching new products, modernising customer journeys and leading teams to deliver measurable commercial impact. His work blends strategic clarity with hands-on execution, enabling organisations to modernise their offerings while unlocking new avenues for growth.

In senior leadership roles at Post Office, Virgin Money and Barclays, Ross has overseen large P&Ls, directed multi-disciplinary product organisations and built new digital propositions end-to-end. At the Post Office, he led its £50m retail banking business, transforming the product portfolio, scaling major lending businesses and launching new partnerships that now deliver significant annual profits. Through this he led and coached the mortgage advisory and product teams to support the Post Office’s mission to democratise access to financial services.

Ross’s speciality lies in using advanced technology – particularly data, machine learning and now generative AI – to re-design financial services around customer needs. He brings a mission-driven focus on modernising financial services to better serve clients. Whether leading advisory teams supporting clients with their financial needs, building a new fintech product or guiding teams through strategic pivots, he combines operational depth with a passion for technology as a force for client-centred change.

He has also taken on the important roles of Compliance Officer and MLRO at Smith & Wardle, working to ensure our advice delivers good outcomes for clients in a compliant way.