Why choose us?

By your side and on your side

We understand that choosing a financial planner is a big decision and that you need to be sure we’re right for you.

Here are a few things that make us different from many other financial planners and advisers.  And that clients tell us they really value in our service.

We're financial planners

As financial planners, we look at the big picture. We spend time talking to you about your lifestyle, as well as your financial, goals. We look for solutions that join up the dots, enabling you to both boost your bank balance and bring about the changes you want to see in your life, too.

We're independent

We feel that to offer truly objective advice we needed to be independent. That means we’re not tied to any one company or product. We will explore the entire market to find the most appropriate financial solution. It also means that you can rest assured the only recommendations we will ever make to you are the ones we believe are in your best interests.

We’re highly qualified

Chartered status is awarded by the Chartered Insurance Institute, the professional body for insurance and personal finance providers. It’s given only to those financial planners who uphold gold standard ethics and values in financial planning. We’re proud to have both Chartered and highly experienced financial planners at Smith and Wardle.

We put clients first

Financial planning is about you, what you are trying to achieve and how your money fits in with this. We spend time understanding your goals, what drives you and what you want your future to look like; not just listing what you have and what you owe. Your aims are our aims.

Read about our values

Transparent fees

We feel it is very important we provide complete transparency when it comes to how we do our job and how much we charge for that work. Many financial planners don’t allow prospective clients to view their fees in advance, but we believe in openness. You can see our fees on our Fees page.

Visit our fees page

We speak plain English

We don’t try to bamboozle you with jargon and we won’t bombard you with unnecessary information. Instead, we spend our time helping you make sense of your money and helping you unpick the complexities that often come with money matters.

We’re a VouchedFor Top Rated Firm

Smith and Wardle Financial Planning profile

We have been included in the VouchedFor Top Rated 2024 Guide, distributed by The Times.

VouchedFor’s Top Rated Guide aims to identify and celebrate the UK’s best financial advice firms based on client feedback. We are delighted to have been included.

Even better, we are Hitchin’s only Top Rated financial planning Firm and it’s the second consecutive year that we’ve qualified.

Smith & Wardle Financial Planning is a trading name of Smith & Wardle Financial Consultants LLP (OC398850). Registered in England and Wales, our registered office address is Suite B, Gloverside, 23-25 Bury Mead Road, Hitchin SG5 1RT.

We are authorised and regulated by the Financial Conduct Authority (FCA) under registration number 912090.

The content of this website is meant for information purposes only, and does not constitute advice. The value of investments can fall as well as rise, utilising investment products places capital at risk.

Click here to read our complaints policy.

01462 420544

Suite B, Gloverside
23-25 Bury Mead Road